Is online research panel is best way for surveying?

Pros and Cons for Survey Online Research Panel

In our previous post, Understanding survey back office’s research panels, we talked about what an online research panel is and how it works. Your next step is to figure out if conducting a survey online is the right methodology for your study.
It may seem simple enough to type a questionnaire and send it out. But the truth is, there are a lot of factors to consider. Doing away with the physical constraints of traditional survey market research methods, like door-to-door surveys or telephone calling, doesn’t mean that all your problems are gone.

Pros

1. Ease of Sampling and Incentivization

Members of online research panels answer profiling questions which makes it possible for them to be identified as qualified for a study. Because they are pre-profiled, you don’t have to actually step out of your office to find the respondents you need for your study. You’ll be able to reach hundreds of people instantly, and provide appropriate incentives immediately after they finish the survey.

2. Minimal Cost

Before, you had to print out questionnaires and provide pens to your respondents. Oftentimes, you also had to invite them for an interview at some facility or call up each one to remind them of the meeting. The questionnaire is programmed online and can be revised real-time, without having to waste any paper.

3. Automated Data Collection

After a respondent completes a survey, his answers are automatically stored in a database. No more manual data input, which means less data errors for researchers.

4. Customizable Design

Questionnaires can be programmed to fit any screen, whether the respondent is using his desktop, tablet, or mobile. It can be programmed to skip questions based on previous answers and set other complex logic.
You’ll also have the option to embed media— audio or video —within the survey. This makes for a richer survey experience for the respondents.

5. Convenient for Respondents

Online surveys are very easy to use for panelists. They can decide which surveys they want to take, skipping those that are irrelevant to them. They can decide when they take it.In some cases, surveys can be designed so that respondents can pause in the middle of the survey and then continue at a later time.

Cons

1. Limited to Internet Population

Naturally, those who will be able to participate in online surveys are those who have access to the internet. If you want to reach countries or rural areas with low internet accessibility, you are better off conducting traditional face-to-face interviews.

2. Respondent Fraud and Bias

Unlike traditional research methods where you can verify the identity of respondent face-to-face, members of online research panels may decide to embellish their income range or job role, thereby committing fraud. This can lead to respondents answering surveys that are not intended for them. And so, data quality suffers.
At other times, even if respondents are who they say they are, they may decide to answer surveys based on what they think will yield more incentives; the survey therefore eliciting biased responses.

3.  Multiple Panel Participation

This is a risk for those who have allocated samples to multiple panel companies. Data quality may be compromised when a respondent is a member of two or more panels. This is because that respondent is likely to receive the same survey. If he answers the same way, you will have duplicate data. And if he answers differently, he’s biased. Either way, you’re getting data from the same person twice, and this is not something that helps with the veracity of research findings.

 Finally….

Conducting an online survey research has a lot of benefits. But, as we’ve seen, it also has its risks. If you decide that the pros far outweigh the cons, you should make sure to consult with your online panel partner for their measures to mitigate these risks.
Learn as much as you can about how they manage their panels and ensure the quality of their data at http://surveybackoffice.com/
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Strategic Customer Engagement is Key to Better “ROI”

Survey Back Office’s panel for fast ROI

Recently the small business marketing world has been buzzing with the importance of retention platforms for small business growth. It’s becoming more and more important to pay attention to customer retention if you own a business and strategic customer engagement is key to better ROI.

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Strategic customer engagement plays a key role in keeping your customers happy and coming back to your business time and time again. How do we know it’s the reason businesses actually grow and what kind of strategic customer engagement has this effect?

Well for starters, 91% of your customers are checking their email on a daily basis. That means that sending out engaging emails is key to strategic customer engagement – email marketing can be annoying but it can also be exactly what compels a contact to book business with you again… and again… and again. You need to be where the eyeballs are – in this case, anything engaging and timely on mobile is a good idea.

Mobile marketing doesn’t just apply to emails – an even more obvious approach to tread carefully through in strategic customer engagement is text. Did you know that 98% of consumers not only check their text messages but read them within 2 minutes of opening them? That statistic promises instant visibility for you and your business. It’s important not to over spam or send texts to contacts that aren’t expecting them from you – but using key historical customer information can grab attention faster and turn a former customer into a current one with the click of a button.

Another place to engage with your customers is through social media. Why is it so important to have a presence on social media sites? Because 71% of consumers check at least one of their social media accounts daily. There are ways to connect for free and organically on various social media sites that can give you huge value in record time that you won’t experience through other media.

If nothing else, the statistics show us that you lose almost 100% of your customers when you are not actively engaging with them. This means that you could lose most of your business revenue, simply by not engaging with your past and present customers. The question then, is, why wouldn’t you want to connect with your customers after your first service if you know that’s what brings them back for more?

The answer is pretty simple. 90% of business owners don’t realize they aren’t engaging with their contacts effectively or they don’t know what to do. They expect that if customers need them they will just call them again. They don’t know the statistic that 85% of them have used different service providers in a calendar year for the same service. They are going to the competition.

More and happy Survey panel list means more business and more options

Survey Back Office’s Respondent Panel

You can now collect your own respondent panel with Survey Back Office  panel tool. Building and Managing your Self-Service Panel without hiring a third party Panel provider.

Recruit and maintain your own Panel for fast ROISurvey Back Office’s panel management tool provides services for recruiting panel-list online through your portal. After recruiting your panel, you can create targeted segments of your panel to send survey invitations and other email based marketing material. You offer lucrative rewards and bonuses to join and take them surveys.When you’re conducting market research, one of the challenges is locating potential respondents.
So Survey Back Office  gives you few options for reaching beyond your existing panel management system:
  • Online Survey Panel Creation
  • Mini Panel List Portal
  • Invite panel-list based on your customized criteria
  • Panel List points & reward system
  • Panel List query management system
Note that some of these approaches don’t generate a random sample, and you may need to provide an incentive for respondents.

1.SO WHAT’S A SURVEY PANEL?

It’s a database of people who have signed up to complete surveys for compensation, whether it’s accumulating points or cash payments. As part of the sign-up, they provide detailed demographic information, as well as information on hobbies that allow the panel vendor to subset the list.

Survey Back Office has Online Panelist Portal which has several advantages: 

  • Participants are willing to take surveys
  • You can create targeted segments of your panel to send surveys.
  • With Survey Back Office  you can maximize response rates by giving your panel lists the best experience.
  • Panel vendors sell you qualified completions—respondents, not leads
  • Because the panel service handles all respondent contact, you don’t have to identify your firm as the survey project sponsor.

2.MINI PANEL LIST PORTAL

Basic Panel portal Survey Back Office is expertise on various platforms to support the panel list management activities. Survey Back Office facilitates the companies with Mini Panel List Portal where by their panel-list can manage their profile,surveys, rewards and many more….

3.PANEL LIST, REWARD SYSTEM

Do Surveys & Get Rewards
Survey Back Office recommends you the best survey panels and let you manage your survey opportunities all in one place.Survey Back Office’s research panel has a unique reward system. It will invite you to participate in research for which you are eligible. For every survey you complete, you will earn points. Then you can redeem your earned points through rewards….Read More