Put yourself in panellist’s​ mind

It is easy to assume that a survey is doable, but did you try it in the context it will be answered? Get out of your office and try it in the real-world scenario, whether that is on a phone while walking in a shopping mall or on a tablet in the evening when you’re getting ready to have dinner. How does it feel? Were you interested in completing the survey? Was the length of the survey reasonable?Putting yourself in the mind of your panelists will make it easier to design surveys that get completed.

Advantage of Survey Back Office’s panel

There are 2 way that can be defined “How to optimize survey design”.

This helps them focus the survey method so that they can survey design reflecting the real world in the best possible way.Below are some ways market researchers can optimize survey design to maximize their output.


Writing the survey questionnaire should be your last step. You have to choose the survey method as soon as you have clarified the purpose of the study and formulated the goals of the research. It is just as important as securing the team who will work on this questionnaire.So draw the layout of your questionnaire in pencil and then ask yourself these questions:

  • Who is my target population? What is their literacy level, language, geographic location?
  • What types of questions are you considering? Open-ended? Close-ended?
  • Is there any bias issues related to this survey research?
  • How long is the survey?

Answering these questions will help you find the right method. And only after you have your method secured can you ink your questionnaire.


With the number of features that market research technology providers have on the table, it is easy to get greedy and try to use them all. But it is your responsibility to only select what makes sense for your questionnaire.

For example, there are benefits to utilizing geofencing technology to run location-based research, but your questions must match the nature of such research. You cannot expect people to stop at the corner mall to answer a 10-minute survey with open-ended questions….Read More

Everything You Need to Know About Survey Back Office

Why Survey Back Office Solution?

We are  the world’s unique leading provider of online survey project solutions, trusted by millions of companies, organizations and individuals alike to gather the insights they need to make more informed decisions. But you know all that. Here’s a bit more about the Survey Back Office:

Who we are?

We’re a smart, passionate group of people who work really hard so you don’t have to. We strive to make our tools powerful enough for professional researchers, yet easy enough for a survey novice. And we pack our solutions with over 10 years of experience in survey methodology and web technology so you can be confident in the quality of the data.

Our Mission

We want to help you make better decisions. That’s it. That’s all. That’s what drives us. We want to make it as easy as possible for you to get at the knowledge you need to make smart, informed choices.Why use generalized project management tool when you have a specialized one. A Survey Project  Solution, which is designed & deployed only for Survey industry. The strategy itself specialize the segment. The best part is that to access your Survey project management tool, you simply need an internet connection and you are on it. Either accessing it from home, office, hotel immaterial whether you are at work or on holiday or in traffic jam.

We want to spread the word about the powerful features available in our world-class solution and to help our customers get recognition for the insightful survey project they’re managing – Survey project management is a multi-tenant scenario, where this Saas Survey Project solution will be handling multiple clients per cluster set-up. We can, indeed, host many thousands of clients per installation. Using survey software to administer Survey Back Office is a powerful tool that manages survey research data….Read More

Avail High ROI on All Survey Back Office Solutions

We love what we do, and no one loved Survey Back Office more than our late