Put yourself in panellist’s​ mind

It is easy to assume that a survey is doable, but did you try it in the context it will be answered? Get out of your office and try it in the real-world scenario, whether that is on a phone while walking in a shopping mall or on a tablet in the evening when you’re getting ready to have dinner. How does it feel? Were you interested in completing the survey? Was the length of the survey reasonable?Putting yourself in the mind of your panelists will make it easier to design surveys that get completed.

Advantage of Survey Back Office’s panel

There are 2 way that can be defined “How to optimize survey design”.

This helps them focus the survey method so that they can survey design reflecting the real world in the best possible way.Below are some ways market researchers can optimize survey design to maximize their output.


Writing the survey questionnaire should be your last step. You have to choose the survey method as soon as you have clarified the purpose of the study and formulated the goals of the research. It is just as important as securing the team who will work on this questionnaire.So draw the layout of your questionnaire in pencil and then ask yourself these questions:

  • Who is my target population? What is their literacy level, language, geographic location?
  • What types of questions are you considering? Open-ended? Close-ended?
  • Is there any bias issues related to this survey research?
  • How long is the survey?

Answering these questions will help you find the right method. And only after you have your method secured can you ink your questionnaire.


With the number of features that market research technology providers have on the table, it is easy to get greedy and try to use them all. But it is your responsibility to only select what makes sense for your questionnaire.

For example, there are benefits to utilizing geofencing technology to run location-based research, but your questions must match the nature of such research. You cannot expect people to stop at the corner mall to answer a 10-minute survey with open-ended questions….Read More

Is online research panel is best way for surveying?

Pros and Cons for Survey Online Research Panel

In our previous post, Understanding survey back office’s research panels, we talked about what an online research panel is and how it works. Your next step is to figure out if conducting a survey online is the right methodology for your study.
It may seem simple enough to type a questionnaire and send it out. But the truth is, there are a lot of factors to consider. Doing away with the physical constraints of traditional survey market research methods, like door-to-door surveys or telephone calling, doesn’t mean that all your problems are gone.


1. Ease of Sampling and Incentivization

Members of online research panels answer profiling questions which makes it possible for them to be identified as qualified for a study. Because they are pre-profiled, you don’t have to actually step out of your office to find the respondents you need for your study. You’ll be able to reach hundreds of people instantly, and provide appropriate incentives immediately after they finish the survey.

2. Minimal Cost

Before, you had to print out questionnaires and provide pens to your respondents. Oftentimes, you also had to invite them for an interview at some facility or call up each one to remind them of the meeting. The questionnaire is programmed online and can be revised real-time, without having to waste any paper.

3. Automated Data Collection

After a respondent completes a survey, his answers are automatically stored in a database. No more manual data input, which means less data errors for researchers.

4. Customizable Design

Questionnaires can be programmed to fit any screen, whether the respondent is using his desktop, tablet, or mobile. It can be programmed to skip questions based on previous answers and set other complex logic.
You’ll also have the option to embed media— audio or video —within the survey. This makes for a richer survey experience for the respondents.

5. Convenient for Respondents

Online surveys are very easy to use for panelists. They can decide which surveys they want to take, skipping those that are irrelevant to them. They can decide when they take it.In some cases, surveys can be designed so that respondents can pause in the middle of the survey and then continue at a later time.


1. Limited to Internet Population

Naturally, those who will be able to participate in online surveys are those who have access to the internet. If you want to reach countries or rural areas with low internet accessibility, you are better off conducting traditional face-to-face interviews.

2. Respondent Fraud and Bias

Unlike traditional research methods where you can verify the identity of respondent face-to-face, members of online research panels may decide to embellish their income range or job role, thereby committing fraud. This can lead to respondents answering surveys that are not intended for them. And so, data quality suffers.
At other times, even if respondents are who they say they are, they may decide to answer surveys based on what they think will yield more incentives; the survey therefore eliciting biased responses.

3.  Multiple Panel Participation

This is a risk for those who have allocated samples to multiple panel companies. Data quality may be compromised when a respondent is a member of two or more panels. This is because that respondent is likely to receive the same survey. If he answers the same way, you will have duplicate data. And if he answers differently, he’s biased. Either way, you’re getting data from the same person twice, and this is not something that helps with the veracity of research findings.


Conducting an online survey research has a lot of benefits. But, as we’ve seen, it also has its risks. If you decide that the pros far outweigh the cons, you should make sure to consult with your online panel partner for their measures to mitigate these risks.
Learn as much as you can about how they manage their panels and ensure the quality of their data at http://surveybackoffice.com/

Capture the market before it becomes competitive

Online Survey Market Research

Survey research industry is on boom now days and has become very lucrative.

But before the charm gets over, you have to create and capture the market. And these smart work, will also give you an edge over the market when it becomes competitive.

But as always, speed drags issues too, therefore your project management team needs a solution which is crash proof and allows you to enjoy the pace with peace. A solution which should have a process to create and manage the client’s research projects and let it flow below, to your panel-list (respondents) & panel vendors, At the same time managing individual’s CPI/CPC and generating a live ROI statistics. The solution should not end here; instead it should end to the end point of your business process, which is your accounting. It should manage client & vendor invoices and their outstanding.

If your survey research business process is managed more through automation, then this speed would be a joy for you and Survey Back Office provides a solution which will surely make you and your team joyful.

Everything You Need to Know About Survey Back Office

Why Survey Back Office Solution?

We are  the world’s unique leading provider of online survey project solutions, trusted by millions of companies, organizations and individuals alike to gather the insights they need to make more informed decisions. But you know all that. Here’s a bit more about the Survey Back Office:

Who we are?

We’re a smart, passionate group of people who work really hard so you don’t have to. We strive to make our tools powerful enough for professional researchers, yet easy enough for a survey novice. And we pack our solutions with over 10 years of experience in survey methodology and web technology so you can be confident in the quality of the data.

Our Mission

We want to help you make better decisions. That’s it. That’s all. That’s what drives us. We want to make it as easy as possible for you to get at the knowledge you need to make smart, informed choices.Why use generalized project management tool when you have a specialized one. A Survey Project  Solution, which is designed & deployed only for Survey industry. The strategy itself specialize the segment. The best part is that to access your Survey project management tool, you simply need an internet connection and you are on it. Either accessing it from home, office, hotel immaterial whether you are at work or on holiday or in traffic jam.

We want to spread the word about the powerful features available in our world-class solution and to help our customers get recognition for the insightful survey project they’re managing – Survey project management is a multi-tenant scenario, where this Saas Survey Project solution will be handling multiple clients per cluster set-up. We can, indeed, host many thousands of clients per installation. Using survey software to administer Survey Back Office is a powerful tool that manages survey research data….Read More

Avail High ROI on All Survey Back Office Solutions

We love what we do, and no one loved Survey Back Office more than our late