It is easy to assume that a survey is doable, but did you try it in the context it will be answered? Get out of your office and try it in the real-world scenario, whether that is on a phone while walking in a shopping mall or on a tablet in the evening when you’re getting ready to have dinner. How does it feel? Were you interested in completing the survey? Was the length of the survey reasonable?Putting yourself in the mind of your panelists will make it easier to design surveys that get completed.
Advantage of Survey Back Office’s panel
There are 2 way that can be defined “How to optimize survey design”.
This helps them focus the survey method so that they can survey design reflecting the real world in the best possible way.Below are some ways market researchers can optimize survey design to maximize their output.
1) THINK OF THE METHOD BEFORE WRITING YOUR QUESTIONS IN INK
Writing the survey questionnaire should be your last step. You have to choose the survey method as soon as you have clarified the purpose of the study and formulated the goals of the research. It is just as important as securing the team who will work on this questionnaire.So draw the layout of your questionnaire in pencil and then ask yourself these questions:
- Who is my target population? What is their literacy level, language, geographic location?
- What types of questions are you considering? Open-ended? Close-ended?
- Is there any bias issues related to this survey research?
- How long is the survey?
Answering these questions will help you find the right method. And only after you have your method secured can you ink your questionnaire.
2) DEFINE THE PURPOSE OF EVERY TECHNOLOGY YOU USE IN YOUR QUESTIONNAIRE
With the number of features that market research technology providers have on the table, it is easy to get greedy and try to use them all. But it is your responsibility to only select what makes sense for your questionnaire.
For example, there are benefits to utilizing geofencing technology to run location-based research, but your questions must match the nature of such research. You cannot expect people to stop at the corner mall to answer a 10-minute survey with open-ended questions….Read More
Survey Back Office’s panel for fast ROI
Recently the small business marketing world has been buzzing with the importance of retention platforms for small business growth. It’s becoming more and more important to pay attention to customer retention if you own a business and strategic customer engagement is key to better ROI.
Strategic customer engagement plays a key role in keeping your customers happy and coming back to your business time and time again. How do we know it’s the reason businesses actually grow and what kind of strategic customer engagement has this effect?
Well for starters, 91% of your customers are checking their email on a daily basis. That means that sending out engaging emails is key to strategic customer engagement – email marketing can be annoying but it can also be exactly what compels a contact to book business with you again… and again… and again. You need to be where the eyeballs are – in this case, anything engaging and timely on mobile is a good idea.
Mobile marketing doesn’t just apply to emails – an even more obvious approach to tread carefully through in strategic customer engagement is text. Did you know that 98% of consumers not only check their text messages but read them within 2 minutes of opening them? That statistic promises instant visibility for you and your business. It’s important not to over spam or send texts to contacts that aren’t expecting them from you – but using key historical customer information can grab attention faster and turn a former customer into a current one with the click of a button.
Another place to engage with your customers is through social media. Why is it so important to have a presence on social media sites? Because 71% of consumers check at least one of their social media accounts daily. There are ways to connect for free and organically on various social media sites that can give you huge value in record time that you won’t experience through other media.
If nothing else, the statistics show us that you lose almost 100% of your customers when you are not actively engaging with them. This means that you could lose most of your business revenue, simply by not engaging with your past and present customers. The question then, is, why wouldn’t you want to connect with your customers after your first service if you know that’s what brings them back for more?
The answer is pretty simple. 90% of business owners don’t realize they aren’t engaging with their contacts effectively or they don’t know what to do. They expect that if customers need them they will just call them again. They don’t know the statistic that 85% of them have used different service providers in a calendar year for the same service. They are going to the competition.